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The foursons
and their approach to healthcare
חכם
He knows how to navigate the
system and make the best choice.
He doesn’t really know what he has.
No plan. No protection.
This Pesach, be the .חכם חכםJoin
United Refuah HealthShare —
the affordable, reliable, and transparent
way to manage your healthcare expenses.
HE EITHER:
• Is on a great employer-sponsored plan
• Has free healthcare coverage
• Gets a high marketplace subsidy
• Is a member of United Refuah — an
affordable, transparent, and reliable
way to manage
healthcare
expenses.
תם
Let’s keep him out
of this conversation.רשע
He just knows he’s paying a LOT and
assumes that means he’s fully covered—
until he finds out the truth about the
world of limitations.
Fine print, exclusions, and unexpected
out-of-pocket costs leave him shocked
and unprepared.
No idea what he’d do in an emergency.
He’s just hoping for the best—but hoping
isn’t a strategy.
שאינו
יודע
לשאול
The Four Sons in the Haggadah represent varying levels
of knowledge in Avodas Hashem—a holy concept with no
connection to healthcare choices. This ad is not equating
healthcare choices with spiritual standing. Rather, it draws
a loose parallel to illustrate how, in everyday life—including
healthcare—people approach decisions with different levels
of awareness and mindset, which can have very real and
practical consequences. The intent is not to borrow a heilige
concept for marketing, but to encourage thoughtful, values-
based decisions in an area that affects every family deeply.
UNITEDREFUAH.ORG
(440) U-REFUAH
INFO@UNITEDREFUAH.ORG